What is Captive Audience?
Captive audience means that people are forced to watch a ad which they can not skip like you do on YouTube (internet). These are examples where you find this- cinemas and live TV. This is an example of old media in the moving image sector and it is non-digital.
The audience consumes the ad by watching and listening at the same time while it is being shown. But they are forced to watch it because they can not skip it.
In TV services of Sky, ITV, Netflix and Channel 4 or 5, they have on demand where you can watch your favourite programmes on catch-up. While watching it, they have ads being shown and this where captive audience will be seen. But on Channel 4 or 5, the audience is forced to consume the ads being shown.
What is new media?
New media means that a mass of communication by the use of digital technologies. This also refers to access on-demand services content anytime and anywhere, but you can give interactive user feedback as well.
This will found on the internet, phone, YouTube, social networking sites (Facebook, Instagram, Twitter, Vine, Snapchat etc) and adverts. The new technologies are described now as new media because it can interacted rather than old media (TV) and now, this generation intends to revolve because young people can not survive without their phones (technology).
What is old media?
Old media is a traditional means of communication before the new medium of internet came in. The industries which is considered to be part of this are broadcast, cable TV, radio, movie and music studios, newspapers etc.
The adverts that been shown in old media is considered to be old because it attracts and appeals to everyone unlike new media due to a owner owns an mobile phone and cinema movie trailer for example, appeals to a wide audience. Also, you can not interact with billboard (old media) because there is no relationship with the product (advert).
This is a example of new sector, it is digital media and you can find this on the internet. Its a pop-up advert which explains that it appears at anytime. This is for individual audience because you find this on your computer and makes you think to whenever to play it or not,: for example you may find this on a apple computer. But in the old sector, the iPhone 6 advert is for everyone because it is targeting people who want this phone . The audience consume this ad by having control over it because they can decide to close it or play the game but in the old sector, people are forced to watch the ad and shows that it is causal. The most common website that pop-ups are founded is on Safari (Apple) because other websites that the person will use, there is a less of a chance that you will get pop-ups coming out of nowhere.
To secure the Merit - where would you find this type of advert specifically (ie what websites commonly show you pop ups that you have been on)
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