iPhone pop-up advert (New Sector):
In this pop-up, there is no voice-over, music and SFX like you see in a TV advert because this is digitally being shown to the audience. The text is in the middle of the ad but there is some on the bottom left, top left and bottom right, this could be suggesting that this advert is trying to promote this competition to win a gold iPhone by using a gun to shoot the phone to get it.
The personally of this product is cool and looks reliable because it looks easy to use and shows what the phone capable of doing, for example: montior heart-beat while execising, user-friendly apps, listen to music, take pictures and record footage etc. This advert makes me want me to get the product because it has easy access to iTunes where you can download music, watch films or tv programmes and get free apps.
There is no duration of time in this pop-up advert like you see in the TV ad of Microsoft's Surface Pro 3 because people can take their time to decide if they want to play this game to win a Gold iPhone and they have an option to close it down as you may not want do this because it could be a scam and could problems with your computer.
Microsoft Surface Pro 3 Advert (Old Sector):
The story of this Microsoft advert is that the product (Surface Pro 3) is being compared to the Apple's MacBook Air and showing what features that these two products have, for example: both have 4GB RAM and 128GB storage but the difference between these two products is at Surface Pro has touchscreen, a pen and detachable keyboard whereas the MacBook Air does not have these features.
In this advert, the Surface Pro 3 and MacBook Air are demostraight what the comparison are but in other words these two products were in use and there is some enjoyful music playing in the background because without background music, this advert would become boring to watch.
The style of font was normal like someone wrote '4GB RAM' in Times New Roman because it looks presentable and clean so the audience can see the writing but the size is also normal due to the fact that if there was large writing in this ad, people will not read clearly.
The text is positioned on the left and right of MacBook Air and Microsoft's Surface Pro 3 but towards the end of the advert a little of text is placed in the centre. There is no celebrity endorsement in this advert due to the fact that people will only buy the product if a famous person is on there (at times) but this advert is trying to make the audience think what product is better for you to buy.
Comparsion: The differences between the Microsoft Surface Pro 3 advert and the pop-up ad is that, the broadcast in the old sector has a specific length of time which onlys last etiher 30 seconds or even 2 mins and appears on TV or cinemas. While a pop-up advert is shown digtially such as a computer with a specflic website like Safari on Apple but it does take-up a lot of space.
Merit (WT Dist)
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